CUSTOMERS CAN now purchase iPhone in a red matte aluminium finish and contribute to the global fund to fight AIDS.
Apple unveiled a (RED) iPhone 7 and iPhone 7 plus on Tuesday, refreshing its most profitable device mid-cycle one week before rival Samsung releases its Galaxy S8.
The red Special Edition iPhones were launched in recognition of more than 10 years of partnership between Apple and (RED) and alike earlier red hued products, a portion of sales from the red iPhones will be used to help fund HIV/AIDS research.
The special edition (PRODUCT) RED iPhone will be available to order online worldwide and in stores beginning today, Friday March 24.
‘Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products’ said Tim Cook, Apple’s CEO.
(RED), founded by Bono and Bobby Shriver in 2006, funds programs that help prevent the transmission of HIV from mothers to their unborn babies.
AIDS has killed more than 35 million people since its discovery in 1981. More than 37 million people are living with HIV, and mothers continue to pass the virus in startling numbers to their children.
Life-saving anti-retroviral treatments cost as little as 30 cents a day, yet most living with HIV won’t see medicine in their lifetime.
(RED)’s critical work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world’s HIV-positive population.
One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies. Since it was founded, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.