THE Association of Golf Courses has promoted the province as a golfing destination for 25 years, managing to ensure its position as one of the best locations in Europe for the practice of golf.
Golf is one of the engines of the provincial tourism industry, generating an economic impact of 440million€, (8% of the income of the province of Alicante) and 7,518 jobs (1.27% of provincial employment).
Following the success of its first promotional event of this year, the Golf Messe in Zurich, the Association of Golf Courses is advancing in its Calendar of Actions of Foreign Promotion for 2017, having recently attend Ferie For Alle, the largest and most important golf fair in Denmark.
Ferie For Alle is the ideal place to promote golfing holiday destinations and the event celebrated its 20th edition this year with an avalanche of 59,143 visitors who paraded through the Herning Mase Center. Between 24th and 26th February, the center held 1,177 exhibitors from 40 different countries.
Danish golfers are already very present on the Costa Blanca. Visitor numbers are increasing every year with the potential to continue growing. Promoted this year were golf and accommodation offerings in the fields of Alenda, La Finca, Las Ramblas and Villamartín. Meliá Villaitana and Hotel Bonalba were also to be promoted but the respective representatives were trapped by the storm that hit northern Europe at Amsterdam airport and could not reach Denmark.
As per its Calendar of Actions of Foreign Promotion for 2017, the Association will also attend the Helsinki Golf Fair in Finland.