Masymas launches new 3.2million€ store concept in Javea


INTRODUCING NEW design and service and improving on eco-efficiency

Masymas (Juan Fornes Fornes, SA) has launched its first new generation store concept in Javea this week.

The concept aims to improve the customer’s buying experience whilst increasing employee comfort and increasing efficiency in line with its environmental policy.

The new-look premises were opened by the Mayor of Javea, Jose F. Chulvi and the general director of Masymas, Jose Juan Fornes, along with other members of the Pedreguer based corporation.

Along with the new concept, Masymas celebrates its 26th year in Javea and in recognition of its many years of custom from Javea residents, donated 5 per cent of the revenue it took on its opening day to the environmental restoration of the affected areas of the fires of last summer.

The new store on the Cabo de la Nao (number 148) replaces the one located further down the road (number 86) and sees Masymas treble its presence in Javea, with the store covering a total of 2,450 m2, offering 110 parking spaces and expanding its workforce to 36 employees.

In terms of design, the fully glazed façade allows pools of natural light in to the store and the use of new shades and materials both inside and outside adds to its modern, attractive image.

In terms of sustainability, elements such as state of the insulation, a CO2 cooling system and LED lighting technology will decrease energy expenditure by up to 30 per cent in comparison to a traditional store.

In terms of product innovation, the new store boasts an exciting wine cellar, fresh fish and seafood from the market of Javea and a new ‘Kitchen’ section, where fresh takeaway food is prepared daily.

Construction of the store has taken a year and a half and Masymas have invested 3.2million€ in its development.

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