Hair do you do?


HAIR COLOURING is a hot topic and as part of the Wella Professionals #stylistsdoitbetter campaign, to find out more about the growth of the colour market, the brand has issued ‘A Statement Of Colour’: a report that provides an in-depth insight into the hair colouring habits of women across the UK.

Whether it’s to cover greys, experiment with pretty-as-a-picture pastels for guaranteed Insta-appeal or simply to make hair look healthier; women on average are now colouring their hair once a month with 65 per cent crediting a professional hair colour as a massive confidence boost.

DIY hair colour jobs are also booming, 94 per cent of women admit to home colouring their hair themselves, with a further four fifths revealing that it wasn’t just a one-off. Despite these high statistics, 76 per cent don’t think their efforts live up to the same standard as a salon service.

More interesting statistics unveiled through A Statement of Colour revealed:

  • – Over a year, women spend £138 (€161) on colouring their hair at home, compared to £156 (€182) in a salon, a mere difference of just £18 (€21) – or the cost equivalent of a couple menu del dias!
  • – On average, most salon cut and colours now ring in at two hours, compared to one hour and 19 minutes for women to recreate the effects at home, without taking into consideration instruction manuals, multiple washes and post-colour conditioning treatments required.
  • – 25% of women feel sexier after a professional colour treatment whereas only 9% of those that reach for the home hair colour feel sexy and only one in eight tend to be happy with the overall outcome.

The professional hair care brand also enlisted the expertise of Dr. Graham Hole from The University of Sussex to help dissect the nation’s habits and rituals when it comes to psyche behind the salon experience.

Dr. Graham Hole, says: ‘Hair plays a vital role in facial recognition; past research has shown that evaluations of attractiveness can be made after exposure to a face for as little as 13 milliseconds and that although judgements of attractiveness tend to be ‘holistic’, we could assess attractiveness solely on the external facial features, primarily the hair. It was found that 40 per cent of women actually do admit the first thing they notice about somebody else is their hair – it’s safe to say that hair is a key factor when it comes to others measuring how attractive we are.’

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