SALES OF the Apple Watch have nearly doubled year over year, CEO Tim Cook announced on the company’s earnings call last week.
So far, Apple has refused to give out exact sales numbers for the Apple Watch, as it does for its iPhone and iPad and has instead bundled the wearable device into its ‘other devices’ category with Beats products, AirPods, Apple TV and accessory sales.
Cook also noted that revenue in the last year from Apple’s wearables — the Apple Watch, Beats headphones, and AirPods — was the size of a Fortune 500 company.
Given that the smallest Fortune 500 company pulled in $5.1 billion (€4.6 billion) in revenue last year, Apple has developed a very valuable wearable division.
Apple owns 40 per cent of the Bluetooth headphone market and 11 per cent of the total headphone market.