Benidorm’s new ‘How to enjoy a good beach day’ campaign


A DAY spent on the glorious sandy beaches of Benidorm should not include being constantly pestered by a continuous stream of beach hawkers selling food, cold drinks, sunglasses, beach massage or any other activity that may damage the image of the city.

The city council, earlier this week announced a new campaign aiming to clamp down on unauthorized activities that take place on the beaches of the city, which could potentially effect beach-goers enjoyment.

Lorenzo Martinez, councillor responsible for beaches, explained that the initiative is named ‘How to enjoy a good beach day’ and is aimed at tourists who visit Benidorm: “Our campaign is focused mainly foreign tourists and the ultimate goal is to try to end activities that damage the image of the city”, he said.

A campaign leaflet will be handed out to beach users advising on the proper use and enjoyment of the beaches, and will include health recommendations on the use of sunscreen, hydration during sun exposure and the use of appropriate clothing.

However, it will also include warning against receiving massages by untrained masseurs and the purchase of food, drink and other items from unlicensed beach sellers.

The council are seeking co-operation from the tourist industry in the initiative to ensure the message reaches the maximum amount of people.

To ensure the new rules are being observed the council have seconded five extra local police officers from neighbouring municipalities to supplement the regular patrols from Benidorm local police.

Martinez explained that there were already ten extra police officers deployed on the beach promenade areas of the city and they will remain until the end of peak season.

In addition to these, they have also employed three beach inspectors who will start work at the beginning of next month.

The beach inspectors are being employed every day of the week particularly at the busiest times of day when the beach hawkers are at their most prevalent.

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