THE MUNICIPALITY of Finestrat has been selected by rural holiday booking website escapadarural.com to qualify for the IV Coetur Awards, in recognition of its efforts to promote rural tourism.
Escapadarural.com has over 950,000 registered travellers on its site and promotes over 15,000 ‘rural escapes’ across Europe.
With this nomination, Finestrat is the only municipality representing the Valencian Community, versus other rural destinations in Madrid, Galicia, Catalonia, Extremadura, Basque Country and La Rioja.
The recognition comes after many months of hard work from the consistory in collaboration with INVATTUR – to define the municipality as an Intelligent Tourist Destination (DTI) particularly focusing on its rural areas.
The Mayor of Finestrat and Head of Tourism, Juan Francisco Perez, expressed his gratitude for the nomination for the Coetur Awards, which will be drawn at the IV European Congress of Rural Tourism, held on May 23 and 24 in Asturias –
‘Being selected is already an incentive for the consistory to continue in its efforts. Finestrat has a treasure – its beaches of the cove, the natural surroundings of the Puig Campana. And this nomination comes to recognise the efforts being made by the City Council to regenerate and promote indoor tourism with sporting events and also events such as the recent Gastronomic and Traditional Mercat of the historic centre.’
The Mayor also highlighted the project of BTT Centre in the Font del Moli and the ‘Descubre Finestrat’ guided tours.
The actions in the rural area include, in turn, the reconstruction of houses of the old town with the purpose of converting them in to regulated tourist accommodations.
All forthcoming actions are part of the Master Plan as the City of Finestrat vies become an Intelligent Tourist Destination – ‘that is, a sustainable destination that improves the quality of life of residents, optimises the experiences of tourists and uses technology as a tool to improve services through real-time data collection.’