Holidays – for relaxing and taking it easy, or getting active?


IN A 17-country online survey conducted by GfK, well over half (59 per cent) of people say they prefer a holiday ‘where I relax and take it easy’. This compares to just over a third (35 per cent) who prefer ‘an active holiday where I do or see lots of things’. Only six per cent are not sure which type they prefer.

Internationally, there is next to no difference between men and women in these preferences. Men are potentially very slightly lazier in their holiday choice than women – standing at 60 per cent of men preferring a relaxing holiday, compared to 58 per cent of women. But for active holidays, men and women stand neck and neck at 35 per cent each.

The presence of children in the household appears to make only limited difference to people’s holiday preferences, compared to the international average. For those with children under six years old in the household, or those with children aged between six and twelve, just under two thirds (62 per cent) favor relaxing holidays and just over a third favor active ones.

For people with teenagers in the household, relaxing holidays become slightly less popular, falling to 57 per cent, while active holidays rise to 39 per cent.

Internationally, the biggest differences we see are when it comes to age groups. Teenagers are the most inclined to favour active holidays, with 43 per cent selecting this and 51 per cent preferring a relaxing holiday. The preference for active holidays then drops steadily with each age band, ending with those aged in their fifties, and those aged 60 or over, both standing at just one third (33 per cent) favoring active holidays.

However, the age group with the highest percentage saying they prefer relaxing holidays is not the oldest two age groups – it is those aged in their forties, standing at 64 per cent. Compare this to those aged 60 or over, where 57 per cent say they favour relaxing holidays.

Italy (45 per cent), France (44 per cent) and Spain (43 per cent) lead in having the highest percentage of their online population who prefer active holidays where they do and see lots of things.

In contrast, Brazil (71 per cent), South Korea (66 per cent) and Japan (also 66 per cent) lead for having the highest percentages preferring a relaxing holiday where they take it easy.

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