Benidorm hotel occupancy booming

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HOTELS IN Benidorm saw a four percent rise in occupancy in the first half of June.

Figures released earlier this week show the town’s hotels experienced a 90.7% occupancy in the first two weeks of the month, four points up on the same period last year, with a projection of 91.2% occupancy predicted for the rest of the month.

Distribution of the tourism market by nationality consolidates the UK as the first market with 53.1%, while the Spaniards were reduced to 34.7%.

Belgians (3.2%), Dutch (2.8%), Eastern Bloc (2%) and Portuguese (1.8%) are the other significant markets.

Expressing concern regarding the drop in Spanish visitors to the town, hotel association, Hosbec’s president Antonio Mayor, said “There are worrying developments in the domestic market, owing to the rise in popular hosting platforms for apartments and room stays.”

He added that the situation is one of the prices to pay for Benidorm becoming such a popular good value destination, but on an optimistic note, he said “The overall results are still positive, because international tourism is responding to the repositioning  of the Benidorm brand, therefore  as a whole the entire brand strategy, private investment and promotion is giving very good results.”

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