THIS YEAR’S Hogueras festival in Alicante, which ended last Saturday, was the best ever, according to Alicante city hall.
Measured, both in terms of visitor numbers and economic impact on the city, the traditional fiesta, which heralds the beginning of the summer solstice brought in record figures.
Good weather conditions and a weekend finale combined to bring visitors flocking to the city last weekend, when virtually every hotel was full and the occupancy rate touched almost 100%
The figures, released by Alicante Tourism councillor, Eva Montesinos, reveal that almost 200,000 visitors from the UK descended on the city for the fiesta.
Total number of visitors almost hit one million, translating into an income of more than 70 million euros spent during the week.
“The increase in national tourism, together with the UK visitors forming 20% of the total number of visitors.” Said the councillor, pointing out that Tourist offices saw an average of 3400 visitors per day.
The culmination of the fiesta, when the bonfires are lit is the busiest night of the year in Alicante, and this summer, visitor numbers topped 300,000 for the ‘crema’ celebrations last Saturday.
In addition, the TRAM d’Alacant had a total of 400,000 journeys, almost 5% up on last year’s figures.