MARBELLA is set to reinforce its position as the Costa del Sol’s first city of glitz this weekend as the dazzling Luxury Weekend takes place from today (Friday) until Sunday.
It comes after the closure of the Cannes Festival in France, with councillors eager to ensure the annual event becomes an international reference for the luxury sector, according to tourism delegate Javier Porcuna.
City Hall has handed the majority of organisation to local businessmen, who have arranged a Luxury Forum at the Goya Theatre, where 16 personalities and high-level professionals will discuss challenges facing the luxury sector.
It comes as Marbella cemented its lofty position among the Spanish and international elite, ranking second in the country for the sector in 2016 behind Barcelona and ahead of Madrid, contributing 26 per cent of sales.
The glam city also contributes a staggering 98 per cent of tax contributions from non-EU foreigners in Andalucia.
According to businessman Miguel Gomez, Marbella Luxury Weekend is “an economic impulse and milestone aimed at promoting Marbella as a tourist destination at a time when the city is becoming the epicentre of luxury in Spain.”
He went on to explain how the timing of the event was chosen to take advantage of the concentration of millionaires and celebrities attending Cannes, hoping that many will choose to extend their stay in Europe and “go shopping” in Marbella.
“For the first time in the world, four Michelin-starred chefs will offer a three day ‘ephemeral’ menu, a gastronomic milestone,” enthused Gomez.
Fashion will also feature heavily with national debuts for new collections by designer Franco Pianegonda and the Mattioli and Stenzhorn brands, which will be displayed on Europe’s only floating catwalk.
The first belt buckle made from high-tech ceramic will be given its world premiere, as will artworks by Swiss luminary Gaby Worman and a watch paying tribute to David Bowie by Raymond Weil.
The opulence will be backed by entertainment including live music and the chance for VIPs to whizz above Puerto Banus in a helicopter, while Legras champagne, voted the best in the world by Forbes magazine, will be served throughout the three days.
A full programme is available at www.marbellaluxuryweekend.com/en/.