54 per cent of travellers take pictures for social media before settling down to enjoy their holiday


NEW global research from Booking.com reveals nearly half of travellers believe the first 24 hours of a holiday set the tone for the rest of the trip (46 per cent).

While ‘traditional’ activities like unpacking bags (63 per cent) and exploring accommodation (60 per cent) were most popular, travellers are increasingly tech orientated; taking the ultimate picture for social media (27 per cent) and going online to check restaurant reviews (26 per cent) also ranked highly.

These elements tend to happen before more traditional aspects; nearly half (47 per cent) have their first holiday treat within the first hour, versus 54 per cent who take pictures and 56 per cent who check emails.

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