THE city of Calpe has written a letter to Coca-Cola Spain in which it requests to be included as one of the destinations in the ‘Share a Coke’ campaign.
Coca-Cola first ran its ‘Share a Coke’ campaign back in 2011, where people could personalise a bottle with their name, replacing the brand’s iconic logo.
Now it has revamped the campaign, putting popular international holiday destinations on bottles all over the world.
Nationally, Coca Cola Spain has joined in the fun, selecting 15 Spanish hotspots to promote – but forgetting Calpe.
The letter to Coca-Cola Spain reaffirms Calpe as ‘one of the most important tourist destinations in Spain, which every summer receives thousands of tourists from all over Europe’ and asks that the municipality is considered for future campaigns.
It invites Coca Cola Spain representatives to the city to take in all its splendour – from the beaches and coves to the bustling streets of the old town.
Internationally, hotspots featuring on the bottles include Hawaii, Bali, Ibiza and Miami.