TORREMOLINOS COUNCIL has banned sexist advertising throughout the municipality.
The council has become the first in the province to create specific legislation prohibiting advertising which objectifies women after agreeing an initiative with the University of Malaga, women’s groups and other political parties.
Adverts using gender stereotypes, presenting women’s bodies as objects or suggesting beauty is a marker of success, will now be removed. The same will be true for any advertisements suggesting women’s goals are limited to domestic or aesthetic standards, as well as those that use derogatory language towards women or suggest inferiority.
Maria del Carmen Moreno, a coordinator at the Andalucian Women’s Institute, said she is pleased with the council’s efforts, which will see advertisers sanctioned for breaching the new rules.