THANKS to a subsidy from the Alicante regional government, hotel groups in Benidorm will be able to promote themselves even more to the British tourist market.
HOSBEC – the organisation representing hotels – will be allocating more than 50 per cent of the total grant from the Costa Blanca Patronage towards a campaign, aimed more at people travelling from the UK with tour operator Jet2.
An amount of €90,000 was announced during a signing ceremony between leaders of the Diputacion de Alicante, César Sánchez, and the leader of HOSBEC Toni Mayor and was the launch pad for the development of a series of new promotional campaigns and improvement programmes for tourist accommodation in the Alicante province as a whole but in Benidorm in particular.
€50,000 of the grant will go directly to a promotional campaign with Jet2. Toni Mayor said: “This company is very important because it’s currently making up the shortfall of an estimated 700,000 passengers that the demise of Monarch has caused to Alicante-Elche Airport.”
The collaboration between the tourism sectors and provincial governments are also looking to develop initiatives connected to health care in hotels and to improve the continued competitiveness and sustainability of the Costa Blanca tourism model.
Improvements in employment regulations and the working conditions of hotel workers will also be a focus for future working groups.