Sign of the times in Mijas

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MIJAS is to renew all its street signs in a €200,000 project.

The first signs will be replaced in Los Santos, Las Lagunas, while three further neigbourhoods will see new street signs installed shortly after.  The council explained €150,000 had been put aside for horizontal signage, and €50,000 for vertical.

Councillor for Operational Services, Jose Carlos Martin, explained, “an external company is in charge of implementing the work carried out by municipal operators.”

The news comes after Mijas Council recently committed to naming any new streets after women in an effort to improve equality. The council announced it has already begun to receive suggested female names following a school campaign to level the playing field between streets named after women and those after men.

Local women’s associations have been sending in proposals after the council decided to name all new roads after a project entitled I deserve a street (I deserve a street), carried out by students at Mijas’ IES Cartima school, which found the number named after women is 42, compared to 178 named after men.

The students carried out research of 220 road names and found that of the few streets named after women, a remarkable 60% took the name of saints rather than famous female figures.

The town councilor for Equality, Mari Carmen Carmona, met with Rosa Liarte, the teacher from IES Cartima, last month to discuss the campaign, commenting, “we found it very interesting because it shows it still takes so much for women to be noticed. The council wants to prioritize equality which is why we wanted to get involved with the project Rosa has presented us. ”

The campaign began in an Equality and Social Change class when students were dealing with the issue of “backdoor sexism.” Through their research they found the number of streets named after men was almost four times the amount named after women. Ms Liarte explained “the children questioned whether sexism still existed so I set out to analyze the streets of Cartama to see how many of them had a man’s name and how many women, and when they saw the results, the children could not believe it. ”

It seems some of Mijas’s road signs will also be in Japanese after the municipality was chosen to represent Andalucia in attracting Japanese tourists.

The town was selected alongside Malaga, Ronda and Nerja to take part in an initiative to improve the region’s competitiveness in the Japanese market. With more than 12,000 visitors in the last year, Mijas is one of the province’s preferred destinations among the Japanese, according to Mijas’ Councillor for Tourism, Fuensanta Lima, as well as manager of the Costa del Sol Tourism Promotion Division, Antonio Diaz.

The plan is expected to last approximately two years and will include promoting how to interact with Japanese tourists, including customer service, etiquette, translating signage and cultural differences. Councillor Lima explained, “we are very happy to announce that Mijas is once again at the head of the municipalities of the province in terms of tourism.”

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