FRANCESC COLOMER, the regional tourism secretary, has led a business mission to China with the aim of encouraging more Chinese visitors to the Alicante province.
The visit is due to end today (Friday) and much of the time will be spent meeting representatives from leading Chinese tourist organisations, the Caissa Travel Group and Ctrip Beijing.
In addition, the president of the Valencian Tourism Agency will hold meetings with businessmen and media representatives from other specialist tourist companies such as Voyage, China Travel Agent and Tourism Media. There is also a meeting with officials from Mafengwo which supplies information in travel guides to more than 80 million people.
Colomer said: “The Chinese market is a great opportunity for the tourism sector and our intention is to open up every possible chance to negotiate and to establish a relationship that can benefit the Valencian Community.”
In addition, he said: “The promotion of new tourism products and trying to encourage new markets will allow us to diversify what is on offer and make our destinations even more attractive to visitors. Cultural tourism is an essential part of what we are developing to showcase our own traditions, festivals, history and heritage.”