Flying the flag in China

CULTURE: More Chinese tourists encouraged to experience Alicante’s traditions Photo credit: Nanfang

FRANCESC COLOMER, the regional tourism secretary, has led a business mission to China with the aim of encouraging more Chinese visitors to the Alicante province.

The visit is due to end today (Friday) and much of the time will be spent meeting representatives from leading Chinese tourist organisations, the Caissa Travel Group and Ctrip Beijing.

In addition, the president of the Valencian Tourism Agency will hold meetings with businessmen and media representatives from other specialist tourist companies such as Voyage, China Travel Agent and Tourism Media.  There is also a meeting with officials from Mafengwo which supplies information in travel guides to more than 80 million people.

Colomer said: “The Chinese market is a great opportunity for the tourism sector and our intention is to open up every possible chance to negotiate and to establish a relationship that can benefit the Valencian Community.”

In addition, he said: “The promotion of new tourism products and trying to encourage new markets will allow us to diversify what is on offer and make our destinations even more attractive to visitors.  Cultural tourism is an essential part of what we are developing to showcase our own traditions, festivals, history and heritage.”

© No part of this web site may be reproduced without written permission from the publishers. All rights reserved. Todos los derechos reservados.


Please enter your comment!
Please enter your name here

We welcome comments from readers on our website and across our social networks. We invite you to discuss issues and share your views and we encourage robust debate and criticism provided it is civil.

However we reserve the right to reject or edit comments that:

• Contain offensive language
• Include personal attacks of any kind
• Are likely to offend or target any ethnic, racial, nationality or religious group
• Are homophobic, transphobic, sexist, offensive or obscene
• Contain spam or include links to other sites
• Are clearly off topic
• Impersonate an individual or organisation, are fraudulent, defamatory of any person, threatening or invasive of another’s privacy or otherwise illegal
• Are trolling or threatening
• Promote, advertise or solicit the sale of any goods or services

You grant us a non-exclusive, royalty-free, perpetual, worldwide licence to republish any material you submit to us, without limitation, in any format.