THE number of British tourists coming to stay in Benidorm’s hotels this summer is going to be closely monitored.
This follows on from the figures from August last year when the tourist capital sold 25,000 fewer rooms to the British than in 2016, and the fact that there has already been a 5 per cent drop for the first two weeks of May.
Among the explanations for this reduction are more British holidaymakers choosing to return to countries such as Tunisia, Turkey or Egypt following the past few years of political and terrorist issues. That market, according to hotel association HOSBEC, is growing by up to 80 per cent.
Another cause could be in the increase in the ‘underground economy’ that sees more tourists staying in privately offered accommodation booked via the internet and charging prices that the hotels cannot compete with.
There are also fewer cheap flights available to Alicante-Elche Airport, which takes into account the folding of Monarch which carried 20 per cent of the British market.
Despite all the negative data, British tourists still make up close to 50 per cent of the number of people staying in Benidorm.