SHOPS across the Costa del Sol begin their peak season today enjoying new liberalised regulations that will allow them to be open every day of the week, including Sundays.
This 24/7 availability of stores will last until September 15, and will benefit coastal towns including Fuengirola, Mijas, Marbella, Estepona and Benalmadena.
Malaga however, will only benefit from the changes during the month of August, and the central shopping centres are not included.
The timing of open Sundays for shops is also significant because it coincides with the start of the sales season.
According to data collected by the Consumers Union, nine out of ten people in the province will purchase something in the sales.