South East London's Ocado
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South East London’s Ocado Say Usual Shopping Habits Return as Sales Soar

South East London’s Ocado Online supermarket has revealed it believes normal shopping habits have returned, following the initial panic buying due to coronavirus.

In its latest trading statement, the grocer’s said there had been a leveling out of people stockpiling items.

The number of products that have been ordered per basket has fallen Ocado surmised.

Fewer people are also stocking up on long life “ambient” food.

Capacity Increase

Ocado said  it ramped up its capacity significantly, in response to the onslaught of customers, as fears over coronavirus grew.

Its warehouses have been operation to their peak capacity.

The company’s site in Erith, South East London is currently processing 110,000 orders per week.

This is compared to roughly 80,000 orders for the first quarter of this year.

Although customers are finding it difficult to book an order slot for delivery.

Last month marked a low point for the online firm.

As it was accused of ‘profiteering’ from the coronavirus crisis, by removing discounts, and raising prices on goods.

Sales Surge of over 40%

The retailers have experienced a sales increase of over 40% this quarter.

An extra 6,000 orders were completed per week.

As customers were banned from buying bottled mineral water.

Ocado’s share price has risen considerably since the pandemic hit the UK.

At the beginning of March, shares traded at £11.20.

Now they have climbed up to £17.40.

New Culture

Ocado said it expected the shift towards online grocery shopping to accelerate,  post the coronavirus crises.

But the trading report also expressed concerns over the length of the crises.

And how damaging the situation could to the longer term purchasing power of the consumer.

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