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Table Tennis and Emerging Market Football Attract Punters Says William Hill

Bookmaker William Hill has reported an increase in gambling on “alternative products”, including table tennis and emerging market football.

In its latest trading statement, the gambling retailers said that online sports wagers declined less than anticipated.

Gaming activity increased in the absence of live sport due to coronavirus.

UK Net Revenue Falls

Online revenue fell by 33% in the UK, during the coronavirus impacted period of between 11 March and the 28 April.

Overall online activity was reduced by 21%.

Sportsbook stakes were significantly down by 56%.

William Hill’s retail arm in the UK and the United States, have effectively been shut down due to lockdown measures.

The retail figures declared an 85% reduction in business, as shops have been temporarily closed.

Its online International business benefited from continued strong growth in gaming.

This was attributed to some substitution from sports betting.

Plus increasing traction from product developments, created late last year;

International Market Growth Pre-Coronavirus

Online International net revenue accelerated by 35% up to 10 March, driven by a strong performance in gaming.

Mr Green, an online gambling company that is owned by William Hill launched in Spain, propelled the growth.

New product developments, such as a sportsbook front end, plus a single wallet, have boosted revenue in Italy and Spain.

UK based revenues experienced more modest online growth of  7%.

Retail figures fell by 0.3%.

This was mainly due to the £2 stake limit ruling on 1 April last year, on fixed odds betting terminals.

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